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The Ruff Report: Dogs and Food

Appetite ferocious for premium pet food

More pets are being feed premium food with health fortifying ingredients such as glucosamine, omega fatty acids, antioxidants, and probiotics, a trend that is especially booming in the United States where many pets are treated as family members.

Many pet parents, who treat their dogs and cats as well as humans, are adamant about feeding the best food possible to their animals, according to a study by Packaged Facts, a market research firm.

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that will touch your heart

THE HUNT OF HER LIFE, is a nonfiction book about Samantha, an unwanted rescue dog who the author adopts at age 2. This nicely designed full-color book, by longtime newspaper journalist and publisher Joseph A. Reppucci, contains more than 60 beautiful color photos of dogs to help illustrate the compelling and uplifting story of Samantha - a pretty tricolor bird dog who uses her warm personality to win people over and build a new family after being put up for adoption by a hunter because she is gun-shy and afraid to hunt. Learn how she uses her special bonding abilities with people to help her eventually make a transition from the hunting fields to family life. While reading the The Hunt of Her Life, you will travel with Samantha and the author along a trail filled with surprising twists, sudden turns, mystery and even what some call a miracle. And when the journey is finished, you may never look at people and their pets, motherhood - and perhaps even God - in the same way.  The Hunt of Her Life is must reading. It will take you on a captivating journey - a trip like no other - that will touch your heart.

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"Pet owners often view their pets as part of the family, or even as surrogate 'children.' Thus they are looking for the safest and healthiest products possible," Packaged Facts publisher Tatjana Meerman states in a media release.

"Particularly in the United States, the premiumization trend goes beyond the tendency Americans have to be better educated about health and nutrition issues," Meerman states.

Americans also are more aware health and nutrition issues, Meerman added, but "the pervasive humanization dynamic cannot be underestimated."

Pet parents across the globe spent an estimated $49 billion in 2008 on premium food for their animal companions, according to a report by market research publisher Packaged Facts.Premium pet food is considered to be products such as natural/organic; functional/nutraceutical; special diet segmented by life stage, weight, health condition and breed; and gourmet.

The compound annual global sales growth rate in 2008 increased by 5 percent from the preceding five-year period, the report found.

Another recent study by Packaged Facts found that sales of pet food at natural supermarkets surged by 22 percent in 2007. For several years, leading natural supermarket chains, such as Whole Foods and Trader Joe's, have been outperforming mainstream grocers as consumers embrace natural and organic products of all kinds, the study found.

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